The headline of the Apple launch event was,
‘Apple has launched three new phones: iPhone XS, iPhone XS Max, iPhone XR’
From launching Apple 6plus, their strategy was too high the process and still, they see that their sales are rising. Yesterday’s, phones ranged till 109,000 in India.
“Because of the enormous value they associate with the smartphone, people are willing to use their disposable income for owning the best product. That is where Apple saw something that others missed… they weren’t afraid to try and charge more for better products. We can see in the financial performance over the last 12 months that this was a financial strategy that delivered,” said Ben Wood, chief of research at CCS Insight.