Fashion designers in India have been using the saree as a fashion statement for decades. Most of the acclaimed designers who have made a mark on international fashion trends have begun with, or are experts on the most coveted garment in India- the saree. The speciality of designer sarees is that they are one of a kind, and they set the trends in fashion for the rest of the world to follow.
Right now, there are the stalwart designers who essentially change how Indians and people overseas wear, perceive and covet the whole twelve yards.
1. Ritu Kumar– RItu Kumar is a cultural icon for Indian bridal wear. She is the ruling queen of Indian Haute couture. She is credited with the revival of traditional handcraft forms like zardozi, chikun, bandhni and hanbblock print within and outside India. She ushered in an era of boutiques and specialized fashion stores, creating exceptional designs that is a fusion of traditional Indian handicraft with fresh new cuts and styles. A Ritu Kumar is perhaps one of the fundamental must haves for most celebrity brides and among the people Ritu Kumar has been desiging for there are film actors like Aishwarya Rai, Priyanka Chopra, and Shushmita Sen. Perhaps the most obvious reflection of how important her style is to the Indian fashion sense, is that she is responsible for designing the clothes for the Indian contestants in Miss World and Miss Universe Paegants. For more information on her work, stores and online buying options, please visit her website: http://www.ritukumar.com/
2. Ritu Beri-Ritu Beri is famous for not just being a designer but also an author and patron of the Savera Association for women. The first designer to present her collection in Paris and the only one who has been featured in the magazine Acustyl- she has won several prestigious awards including Creative Women of the year , hind Gaurav Award, Bharat Nirman Award, Achiever of the Millennium Award, Gem of India award, and many more.Her international clients include the likes of Nicole Kidman and the Swarovski Family and back home she designs for Madhuri Dixit, Rani Mukherji and Shobha De. For more information on her work, stores and online buying options, please visit her website: http://www.rituberi.com/
3.Rohit Bal-Rohit Bal is a creative genius who blends traditional and contemporary worlds to create unparalleled designs using natural fabrics. He has been desgining for Cindy Crawford, Pamela Anderson and Uma Therman among others and hosts fashion shows in Delhi, Mumbai, New York and Paris.”Master of Fabric and Fantasy”, Rohit extensively uses cotton, linen and Khadi. The colors he uses are mostly pastel and earthy, his style subtle but profound.For more information on his work, stores and online buying options, please visit his website:http://www.rohitbal.com/
4.Satya Paul-Satya Paul is a brand in itself- one that is globally sought after for its unique prints which are flamboyant yet graceful. The materials used in Satya Paul designs are distinctively fluid and the brand has been around for as long as the organised fashion industry of India. Not just a designer brand, Satya Paul worked with the weavers and craftsmen, giving them a global platform to showcase their art. Till date the brand has been successful in experimenting and reinventing the traditional sari draping types to launch preconstructed and trousered saris among other designs. For more information on his work, stores and online buying options, please visit his website:http://www.satyapaul.com/
5. Sabyasachi-Sabyasachi Mukherjee, is popularly known as the ‘new kid on the block’ in the Indian fashion Industry.However, he has steadily made his way into the industry since his appearance in 2003 and now is a well known face in the world of designer saris. He experiments with unsual fabrics, textures and all his work is largely influenced from the time he spent growing up in Kolkata. His style is distinct and unique, with intricate details and an earthly colour palette, he has reoriented the wardrobe of actors like Vidya Balan and Rani Mujherji. Sabyasachi is not just a designer but one of the top ten influential Indians in Asia, the only Indian designer who has showcased his designs at Milan Fashion Week and the hand behind making sari a fashion statement for Indians across the world. For more information on his work, stores and online buying options, please visit his website:http://www.sabyasachi.com/